What is coaching?

Coaching is both simple and profound.  It is a managed conversation in which a safe space is created, to enable a free-flowing exploration of the challenges and opportunities facing the person being coached.  Over time,  coaching  builds a realisation of what they want to do and what needs to happen to achieve it.

Unlike consulting, the coach is not there to provide answers.  The coach’s role is to listen, to guide the conversation and to respectfully probe some of the responses to a series of open questions.   Coaching enables learning and personal development – not by teaching, but by allowing the individual to unlock what they already know or feel, enabling this to become fully visible and the basis for further actions. It draws on the experience and skills of both the coach and coachee to enable visibility of the options available to the coachee – and to create a plan to make the desired transformation a reality.

If you are undergoing a business or personal change  – and feel that coaching could help you understand and realise your objectives –  we can help you.

Contact info@schiltronassociates.com to discuss a free initial session to explore whether coaching could help you or your business.

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What we do

Coaching can be applied in many situations, where there is a need to develop a different perspective on a problem, or to help structure an evolving thought process that needs to be better defined, and clear actions set.

We offer coaching in three main areas :

Personal Transition

“The best time to plant a tree is 20 years ago.  The next best time is today.”      (Chinese Proverb.) 

As we go through life, there are many turning points.  Sometimes we don’t realise they are there until too late,  at other times we are unable, or do not want to leave the path we are on.   Some are externally driven such as a change in the business or achieving a certain age or level,  others are internal when we start to question whether we are on the right track.

By providing a safe space and a non-threatening but challenging environment coaching can help individuals work through the change process.   Examples might be :

  • Personal reflection – identifying and articulating underlying personal drivers
  • Role transition – first 90 days
  • Becoming a leader
  • Managing stakeholders

Everyone has different perceptions and experiences, and often the underlying issues or goals may take time to emerge.  By meeting with you to discuss your requirements, we can develop a programme which uses the skills and experience of both the coach and coachee to enable transformational change.


Business Transformation

“When the winds of change blow, some people build walls – others build windmills.”        (Chinese Proverb)

The transformation of a business requires change in what a company does, change in how it delivers its proposition and most importantly, change within the people that make up the company.   Unless they can internalise the new situation and accept what they need to do differently, the transformation is unlikely to succeed.  Coaching adds a critical element to a business transformation process.  By providing a safe space for the senior team to be able to reflect on their personal motivation and how this is realised, guided by respectfully challenging questions, each individual can develop a better understanding of who they are – and who they can be –  in the context of the transformed organisation.

Examples of opportunities for coaching that arise in business transformations are

  • Adopting to new realities
  • Communication across the organisation
  • Cross-cultural alignment
  • Building a high-functioning team

As an organisation undergoing a transformation, or as an individual who may be affected by this, we can work with you to create a tailored programme to help enable all participants to realise their full potential.


Strategy Creation

“Sound strategy starts with having the right goal.”   (Michael Porter)

Strategy coaching uses coaching questions and techniques to help refine, test and clearly articulate your business or start up strategy.

By creating an environment where open, gently probing questions can be asked, we can help review the underlying assumptions and objectives of the strategy.  We can also explore the personal motivations of the key players and what the potential trade-offs might be.

This enables the creation of  a well articulated strategy with a understanding of the intent and the  underlying assumptions.  These can then be validated to ensure that the external factors are understood,  and what will be required from the team and the market messaging is clearly set out.

Examples might be :

  • Establishing and presenting a strategy for a board review
  • Defining implicit and explicit assumptions
  • Understanding personal implications for self and team
  • Creating stakeholder messages

Coming up with a strategy is only the beginning.  Clearly understanding how it has been arrived at – and how to share it with the other stakeholders – is critical.  Contact us to discuss examples of what we’ve done, and how this could help with your strategy.


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How we do it

For each kind of coaching,  the underlying  principles are very similar :

We will work together to:

  • Establish some clear objectives – be they specific goals or broader themes
  • Develop a deeper understanding of what is important to you and the underlying motivations and purposes
  • Imagine some alternate futures and how you and others might perceive them
  • Define some appropriate steps forward, and a method of assessing progress towards your objectives.

You can expect me to:

  • Be genuinely interested in you as a person and how you can develop
  • Be non-judgemental at all times
  • Listen intently to try to fully understand what you are communicating verbally and physically
  • Be committed to helping you get the best outcome

I would expect you to:

  • Be open to me – and most importantly – to yourself
  • Be prepared to consider many possibilities and options, not limited by today’s realities
  • Be committed to helping yourself to get the best outcome


Engagement Model.

This can be very flexible depending on the situation, the urgency and your availability.   The normal process would be :

  • A free initial session to explore whether I could help, and whether we both feel that that we could work well together.  We would also discuss what some of your specific objectives would be from an engagement.
  • We agree a coaching contract.  This would normally be for a 3 month or a 6 month period and would include an agreed number of sessions and follow up emails.  Sessions are normally 90 minutes to 2 hours and can be face to face or over a video link.
  • For a specific intervention – or a particular strategy related discussion – a one-off session can be set up which could be from 2 hours to a full day depending on the requirement.


If you’d like to explore this further please contact me on +44 7740 533007 or at info@schiltronassociates.com


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Calum Byers

I am an experienced senior executive who uses coaching to make a real difference to people at all stages of their careers – but especially at times of change when old realities may no longer apply.

Following a 30-year career as an international telecoms & technology executive, and then as the founder of a small consulting business, I am now providing coaching to C-level executives and small business owners.  I have managed sales, operational, product and R&D teams across EMEA, the US and India in a variety of line management and cost transformational roles.  My advisory clients have included US multinationals, Indian public corporations and PE funded UK business.  I have been on the board of an Israeli JV and a German SAAS company and have worked extensively with Indian companies, giving me a good insight into different corporate cultures.

My coaching to date has been developed in hands-on line management roles where I was responsible for major restructuring, transformation and M&A activities.  I qualified as a coach on the executive coaching programme with Henley Business School, and am an active member of the Association for Coaching.   I am accredited to deliver PROPHET – an assessment and development tool for senior managers.

To discuss ways in which I could help you in your personal or corporate journey please contact me on :

(+44) 7740 533 007   or   calum@schiltronassociates.com

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Resources & Partners

Some of our coaching sessions are conducted using videoconferencing.  If you have a session or a call planned, you can access our virtual meeting room here.  “Knock” on the door to get in.

Virtual Meeting Room


There are many books on coaching – and even more on the subjects that overlap such as psychology, psychotherapy and communication.   To help provide an introduction to the subject, attached is a list of books that I have found useful.

Coaching Book Recommendations – Jul 17


Coaching is based on trust, and all coaches follow a strict code of ethics.   The Association for Coaching and the EMCC have defined a set of ethical principles that all their members must adhere to.   This sets the principles on confidentiality, conflict of interest and duty of care that I use as a basis for my coaching practice.

Association for Coaching – Code of Ethics

Effective leadership is critical to the success of any organisation and there is a lot of discussion as to what this means in practice.  Henley Business School published a report earlier this year which looked at what was required of leaders in the future.  They asked existing leaders – and some high potential leaders of tomorrow for their views and combined this with some of the latest academic perspectives.   The report is available here.

Leaders of tomorrow.

Investment in people is critical to the success of any organisation.   In 2017 Henley surveyed 446 senior managers on what they saw as their priorities and how they were implementing their programme.  One key finding was that Coaching was seen as the most effective way of helping senior managers develop their capabilities.  More details are below.




Schiltron Associates also works with a number of other advisory companies.   These include :

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The Scala Group  is an HR consulting firm, specialising in leadership and talent management.   Services include leadership assessment and development as well as executive coaching and mentoring.  Scala operate internationally through a multi-lingual, multi-disciplinary team, using the latest profiling tools to provide customised solutions.


Fibre are learning and development specialists who provide consulting, bespoke training courses and coaching.  Clients include BT, Savilles, Tetley and the OFT who have benefitted from the breadth of expertise in the Fibre team, expertly delivered in training sessions or coaching interventions.

DD Consulting M&A Integration Logo 1

DD Consulting specialises in M&A integration and divestments using a global network of senior experts.  They have worked with clients in all sectors, supporting them through all stages of a merger and acquisition, defining integration and carve-out plans, and executing them.



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