You can’t go back and change the beginning, but you can start where you are and change the ending“.    CS Lewis.

Coaching is a managed conversation in which a safe space is created to enable a free-flowing exploration of the challenges and opportunities facing the person being coached.  Good coaching helps you recognise who you are and what you could be – and what needs to happen to achieve this.

The coach is not there to provide answers.  The coach’s role is to listen, to guide the conversation and to explore responses to a series of open questions.   Coaching enables learning and personal development, by drawing on the experience and skills of both you and the coach to enable visibility of your options and to create a plan to make the desired transformation a reality.

After a career as a technology executive, leading teams across multiple functions in many different countries, I set up Schiltron Associates to help develop leaders through executive coaching.  I have worked with clients on personal transitions,  on business transformation and on strategy,  across a wide range of sectors.

If you are undergoing a business or personal change  – and feel that coaching could help you understand and realise your objectives –  I can help you.

Contact me on to explore whether coaching could help you or your business.    Or read on….

Panel 1


“The best time to plant a tree is 20 years ago.  The next best time is today.”     Chinese Proverb.

Life is full of transitions – some arise gradually and some are forced on us by events. Coaching can help you identify the nature of the transition,  what you want out of it and the best way to achieve that objective.

I offer tailored individual coaching and workshops that address the different stages of a transition.   The transition may be driven by external events, by a new role or business opportunity or by the need to re-evaluate current progress – but all  can benefit from a structured dialogue around the underlying drivers, the options available and what has to be done to make it a success.

Transition capture

Thinking about a new opportunity in a structured way to develop a clear understanding of priorities and key stakeholders can significantly reduce the time to become effective.

If you are taking on new responsibilities – within an organisation, or coming in from outside,  I can provide a tailored “transition workshop”.  This  will help you review the role, the stakeholders, the team and your own personal strengths and challenges.   From this we will create a detailed 90/180 day plan with clear visibility of the top priorities and the personal development required.    Depending on the requirement this could take place over a day or several part-days, and could be part of an overall package that included 360 assessments and ongoing coaching to address any specific development areas identified.





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“When the winds of change blow, some people build walls – others build windmills.” Chinese Proverb.

In this environment, constant change is a requirement for survival.  Succesful change requires an understanding of the current situation, and alignment between and within the teams that will make it happen. The transformation of a business requires change in what a company does, change in how it delivers its proposition and most importantly, change within the people that make up the company.

Coaching  individuals managing this process, or coaching the teams themselves can help.   By providing a safe space for the senior team to be able to reflect on their personal motivation and how this is realised, guided by respectfully challenging questions, each individual can develop a better understanding of who they are – and who they can be –  in the context of the transformed organisation.

Capture Transform 2

As an organisation undergoing a transformation, or as an individual who may be affected by this, we can work with you to create a tailored programme to help enable all participants to realise their full potential.

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“Sound strategy starts with having the right goal.”   Michael Porter

Strategy coaching uses coaching questions and techniques to help refine and challenge your current understanding of  your business or start up strategy.

In many cases, the focus has been on the “what” or the “how”.   What is often more important is to really understand the “why”.  By creating an environment where open, gently probing questions can be asked, we can help review the underlying assumptions and objectives of the strategy.  We can also explore the personal motivations of the key players and what the potential trade-offs might be.

Capture Strategy

This enables the creation of  a well articulated strategy with a understanding of the intent and the  underlying assumptions.  These can then be validated to ensure that the external factors that will impact success are well understood.  The details of  what will be required from the team, and what messaging is required to the market to change customers perceptions or existing models, can then be set out.

Coming up with a strategy is only the beginning.  Clearly understanding how it has been arrived at – and how to share it with the other stakeholders – is critical.  Contact us to discuss examples of what we’ve done, and how this could help with your strategy.

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For each kind of coaching,  the underlying  principles are very similar :

We will work together to:

  • Establish some clear objectives – be they specific goals or broader themes
  • Develop a deeper understanding of what is important to you and the underlying motivations and purposes
  • Imagine some alternate futures and how you and others might perceive them
  • Define some appropriate steps forward, and a method of assessing progress towards your objectives.

You can expect me to:

  • Be genuinely interested in you as a person and how you can develop
  • Be non-judgemental at all times
  • Listen intently to try to fully understand what you are communicating verbally and physically
  • Be committed to helping you get the best outcome

I would expect you to:

  • Be open to me – and most importantly – to yourself
  • Be prepared to consider many possibilities and options, not limited by today’s realities
  • Be committed to helping yourself to get the best outcome


Engagement Model.

This can be very flexible depending on the situation, the urgency and your availability.   The normal process would be :

  • A free initial session to explore whether I could help, and whether we both feel that that we could work well together.  We would also discuss what some of your specific objectives would be from an engagement.
  • We agree a coaching contract.  For individual coaching this would normally be for a 3 month or a 6 month period and would include an agreed number of sessions and follow up emails.  Sessions are normally 90 minutes to 2 hours and can be face to face or over a video link.
  • For team coaching or workshops the format could be a number of 2 hour up to full days sessions, depending on the requirement and your availability.


Code of Ethics.

Coaching is based on trust, and all coaches follow a strict code of ethics.   The Association for Coaching and the EMCC have defined a set of ethical principles that all their members must adhere to.   This sets the principles on confidentiality, conflict of interest and duty of care that I use as a basis for my coaching practice. A copy is available below.

Association for Coaching – Code of Ethics




Panel 5


Calum Byers

I am an experienced senior executive who uses coaching to make a real difference to people at all stages of their careers – but especially at times of change when old realities may no longer apply.

Following a 30-year career as an international telecoms & technology executive, and then as the founder of a small consulting business, I provide coaching and mentoring to C-level executives and small business owners.  I have managed sales, operational, product and R&D teams across EMEA, the US and India in a variety of line management and cost transformational roles.  My advisory clients have included US multinationals, Indian public corporations and PE funded UK business.  I have been on the board of an Israeli JV and a German SAAS company and have worked extensively with Indian companies, giving me a good insight into different corporate cultures.

Calum 3

 I qualified as a coach on the executive coaching programme with Henley Business School, and am now working on my MSc dissertation, looking at how a sense of purpose can aid resilience.  I have been accredited by the ICF and also  a full member of the Association for Coaching.  In addition, I am accredited to deliver PROPHET – an assessment and development tool for senior managers.

My coaching clients have included business owners, C-level executives for a variety of businesses and Non-Exec Directors.  I have worked across sectors, with clients in Financial Services, Media, Charities, Engineering services, Telecoms and Sport.

Some feedback from my clients is available here.

To discuss ways in which I could help you in your personal or corporate journey please contact me at



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