For each kind of coaching,  the underlying  principles are very similar :

We will work together to:

  • Establish some clear objectives – be they specific goals or broader themes
  • Develop a deeper understanding of what is important to you and the underlying motivations and purposes
  • Imagine some alternate futures and how you and others might perceive them
  • Define some appropriate steps forward, and a method of assessing progress towards your objectives.

You can expect me to:

  • Be genuinely interested in you as a person and how you can develop
  • Be non-judgemental at all times
  • Listen intently to try to fully understand what you are communicating verbally and physically
  • Be committed to helping you get the best outcome

I would expect you to:

  • Be open to me – and most importantly – to yourself
  • Be prepared to consider many possibilities and options, not limited by today’s realities
  • Be committed to helping yourself to get the best outcome


Engagement Model.

This can be very flexible depending on the situation, the urgency and your availability.   The normal process would be :

  • A free initial session to explore whether I could help, and whether we both feel that that we could work well together.  We would also discuss what some of your specific objectives would be from an engagement.
  • We agree a coaching contract.  For individual coaching this would normally be for a 3 month or a 6 month period and would include an agreed number of sessions and follow up emails.  Sessions are normally 90 minutes to 2 hours and can be face to face or over a video link.
  • For team coaching or workshops the format could be a number of 2 hour up to full days sessions, depending on the requirement and your availability.


Code of Ethics.

Coaching is based on trust, and all coaches follow a strict code of ethics.   The Association for Coaching and the EMCC have defined a set of ethical principles that all their members must adhere to.   This sets the principles on confidentiality, conflict of interest and duty of care that I use as a basis for my coaching practice. A copy is available below.

Association for Coaching – Code of Ethics